Home Improvement & Decor Deep Dive

The home improvement sector experienced a meteoric rise in foot traffic during the pandemic, as homebound consumers decided to finally tackle a DIY project or upgrade their home furnishings. And while home improvement and decor store visits have now come down from their pandemic high, as was expected, there are many reasons for optimism based on the data.

This White Paper looks at home improvement and home decor retailers from a location analytics perspective. We analyzed current foot traffic trends to evaluate which home improvement and decor sub-categories are over-performing the sector average, identify new opportunities, and understand how the ongoing economic uncertainty is affecting leading players in the space.

Read the Home Improvement and Decor Deep Dive to find out –

  • Which home improvement retailers are seeing major visit gains thanks to their aggressive expansion? 
  • Are renters or homeowners more likely to visit home improvement and hardware stores?
  • How has the rise of off-price home furnishing players impacted the wider home decor category? 
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