Placer.ai Research White Papers

Winning Strategies for a Stabilizing Fitness Market

May 16, 2024

Gym visits are stabilizing following two years of post-pandemic growth – and staying on top of changing consumer preferences can help fitness studios continue driving visits.

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  1. Fitness visits are stabilizing – but gyms continue to see YoY visit growth. 
  2. The evening daypart is growing in popularity and becoming a harbinger of gym visit success.
  3. Younger, single consumer segments are driving growth at top-performing gyms, including Crunch Fitness, EōS Fitness, 24 Hour Fitness, and Chuze Fitness.
  4. Niche offerings are fueling visits to gyms like STRIDE Fitness
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