Winning Strategies for a Stabilizing Fitness Market
June 18, 2024
Gym visits are stabilizing following two years of post-pandemic growth – and staying on top of changing consumer preferences can help fitness studios continue driving visits.
- Fitness visits are stabilizing – but gyms continue to see YoY visit growth.
- The evening daypart is growing in popularity and becoming a harbinger of gym visit success.
- Younger, single consumer segments are driving growth at top-performing gyms, including Crunch Fitness, EōS Fitness, 24 Hour Fitness, and Chuze Fitness.
- Niche offerings are fueling visits to gyms like STRIDE Fitness.