Targeting Your Audience: Identifying and Engaging the Ideal RMN Customer
December 16, 2024
Find out how brick-and-mortar heavy retail segments such as department stores, grocery stores, and c-stores, can leverage their physical fleets to enable in-store targeted advertising through Retail Media Networks.
Read the report to explore:
- How location analytics can identify brand preferences across a department store's physical consumer base – at a chain-wide, regional, or location-specific level.
- How foot traffic data can be layered with psychographic datasets to identify grocery store markets with higher-than-average shares of organic food lovers.
- How visitation patterns can be analyzed to determine peak traffic times across c-store chains.