The QSR Dining Advantage
May 1, 2024
Over the past year, Fast-Casual & Quick-Service Restaurant (QSR) chains have thrived, consistently outperforming the Full-Service Dining segment with positive year-over-year (YoY) visit growth every quarter since 2023. In this white paper, we dive into the data for leading dining chains to take a closer look at what’s driving visitors to the QSR segment and what other dining categories can learn from fast-food’s success.
Key Insights from the White Paper:
- Continued investment in fast service is driving shorter visits to QSRs like Taco Bell and Wendy’s.
- Applebee’s is gaining lunch-rush diners by embracing quick-service formats.
- Chicken chains such as Chick-Fil-A and Raising Cane's are becoming increasingly popular within the Fast-Casual & QSR spaces.
- Celebrating the calendar helps bump up traffic to White Castle and Arby’s.