Placer.ai Research White Papers

The QSR Dining Advantage

May 1, 2024

Over the past year, Fast-Casual & Quick-Service Restaurant (QSR) chains have thrived, consistently outperforming the Full-Service Dining segment with positive year-over-year (YoY) visit growth every quarter since 2023. In this white paper, we dive into the data for leading dining chains to take a closer look at what’s driving visitors to the QSR segment and what other dining categories can learn from fast-food’s success. 

Read the White Paper

Key Insights from the White Paper: 

  • Continued investment in fast service is driving shorter visits to QSRs like Taco Bell and Wendy’s.
  • Applebee’s is gaining lunch-rush diners by embracing quick-service formats.
  • Chicken chains such as Chick-Fil-A and Raising Cane's are becoming increasingly popular within the Fast-Casual & QSR spaces.
  • Celebrating the calendar helps bump up traffic to White Castle and Arby’s.

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