Research White Papers

The Comeback of the Mall in 2024

May 1, 2024

This report explores the state of malls in 2024 by analyzing trends driving mall traffic and seeing where consumer behavior is changing – and where it’s staying the same. 

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Some Takeaways From this White Paper – Download for More Insights

1. Mall Visits Are Returning to Pre-COVID Levels.

2. While the visit distribution during the week has remained stable, the hour visit distribution has shifted.

3. Experiences are key in driving mall traffic.

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