Placer.ai Research White Papers

How Local Events Promote Economic Growth

Summer events and concerts are more than just entertainment – they drive community engagement and have a significant economic impact on local businesses. We took a closer look at the effect of major summer events, like Lollapalooza in Chicago and Governors Ball in New York, on foot traffic to local venues.

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  • How do large-scale events like music festivals affect foot traffic in surrounding areas?
  • What types of businesses benefit the most from event-driven surges in local activity?
  • How do events shape visitor demographics in host locations?
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