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Placer.ai Research White Papers

How Stadiums and Arenas Engage Fans

Dive into the data to explore how sports venues drive fan engagement with superstar athletes, winning teams, and audience-centric initiatives.   

Read the White Paper

Read the white paper to find out:

  • How does the addition of a star athlete like Lionel Messi or Caitlin Clark impact fan profiles and travel patterns?
  • How does stadium visitor behavior change in the wake of team success – like the resurgence of the Baltimore Orioles and Detroit Lions
  • What happened at the Phoenix Suns' Footprint Center when the stadium introduced a $2 value meal? 
  • How is Lumen Field actively leaning into the preferences of local fans? 
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