The Return of Offline Fitness

Gyms and health clubs are experiencing a major visit surge, driven by increasingly health-conscious consumers excited about the post-COVID fitness reopenings. This Fitness Deep Dive white paper uses foot traffic data to assess how consumers’ relationships with health clubs have evolved as a result of the pandemic by analyzing overall fitness visit patterns, regional variance trends, and changes in gym-goer behavior. We also explore the impact inflation has on the sector to understand how fitness consumer behavior is adapting to changing economic circumstances. 

Read The Return of Offline Fitness to find out –

• How is fitness performing relative to other fast-growing consumer categories? 
• Have consumers changed their gym-going habits as a result of the pandemic? 
• Which value-priced and premium fitness brands are undergoing successful expansions?