Retail’s New Media Power

Companies operating consumer-facing brick-and-mortar venues traditionally relied on selling goods and services as their primary revenue stream. But recently, leading retailers have begun to leverage their immense store fleet into a powerful advertising platform. 

Our latest white paper explores several retailers on the cutting edge of the retail media network revolution. Dive in to find out how advertisers can use retail media networks to promote to hard-to-reach consumers, segment their ad spending, and optimize their campaigns.

• Where are retail media networks promoting goods and services to hard-to-reach audiences?
• How can retail media networks track impressions? 
• What metrics can advertising partners use to optimize offline ad campaigns?