Almost two years after the first lockdowns, it seems that the pandemic has actually enhanced offline shopping’s long-term prospects. Today, consumers and retailers alike are more aware than ever of brick and mortar’s unique value propositions.
But retail’s potential will not actualize itself – retailers need to actively adapt their strategies and seize the opportunities presented by this unique moment in time.
This white paper outlines eight trends that are expected to play a key role in shaping the future of brick and mortar retail going into 2022.
We dove into location data across retail sectors and brands to uncover some of the leading trends that emerged in 2021 and that will continue to define the retail landscape in 2022.
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