Over the past few years, many began to predict the demise and downfall of malls – and COVID-19 further accelerated these trends. But a lot of these doom and gloom predictions focus on malls only as a place to shop, and tend to de-emphasize their social and communal function. And after two years of isolation and a new, pandemic-induced wave of suburban relocation, malls’ potential to bring people together is more prized than ever.
This white paper covers a few specific ways that some malls have found to thrive in the new normal. Read the report to find out –