Although a post-COVID rebound once seemed unlikely for shopping malls, location data shows that mall foot traffic is in fact recovering. After an extended period of isolation, Americans are showing a reignited demand for the ultimate shopping experience, and futuristic malls adapting to their visitor's changing needs will be the first to profit.
We dove into the location data for 100 indoor malls and 100 major outdoor outlet and lifestyle centers to fully understand how visiting patterns to shopping malls are evolving under a new normal.
This report presents an overview of the shopping mall space from a location analytics perspective, focusing on the period from January 2021 through July 2021.
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