Recently, retail media networks (RMNs) have taken the advertising world by storm. And like any other advertising platform, a retail media network needs good data to function. To truly unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits and behavior.
This white paper examines some of the ways that retailers and advertising partners can optimize retail media strategies by tapping into location intelligence on brick-and-mortar retail consumers.
Read the white paper to find out –