In spite of the pessimistic predictions made during the height of the pandemic, the fitness sector is witnessing an impressive offline recovery.
To draw their members back in and return to pre-pandemic levels, leading gym chains are internalizing and quickly adapting to new shifts in consumer behavior patterns. We dove into the location data of leading fitness brands to uncover the key trends and the brands driving success.
This report presents an overview and location analytics perspective of the fitness sector since the pandemic’s onset.
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Discover how the exercising preferences of gym-goers have shifted, from preferred hours of exercising to the average length of workout