Digitally Native and Direct-to-Consumer Brands Take to the Streets

The pandemic accelerated an e-commerce boom that had been a long time in the making. Digitally Native Brands (DNBs) – brands that first launch online – as well as Direct-to-Consumer Companies (DTCs) – those that sell primarily through direct channels – thrived in this environment. But while some doomsayers predicted (and not for the first time) the collapse of brick-and-mortar retail, foot traffic data continues to demonstrate the vital role physical stores play in the modern world.

This white paper takes an in-depth look at DNBs and DTCs operating in the physical world. Using a variety of location intelligence metrics, the report reveals how a robust brick-and-mortar operation is critical for DTCs and DNBs looking to build brand awareness, streamline distribution, and drive consumer engagement. We’ll also explore the ways in which digital brands are uniquely positioned to make the most out of physical stores.

Read the white paper to find out: 

• How can DNBs use on and offline data to optimize their retail site selection?
• What do average offline visit duration metrics tell us about brick-and-mortar's role in facilitating discovery?
• Why do offline retail stores drive online traffic?