Beauty’s Irresistible Allure

Since March 2021, the beauty industry has been on a consistent upward trajectory. And even as inflation put a damper on shopping sprees, consumers continued to flock to leading beauty retailers, eager to splurge on discretionary items that don’t break the bank. This report draws on location intelligence and demographic data to analyze three leading beauty brands that are adapting to evolving consumer demand in this growing market.

Read the white paper to find out - 

• Are younger shoppers still buying beauty products offline? 
• How do branded beauty shop-in-shops impact traffic to standalone owned venues? 
• What distinguishes the consumer bases of leading beauty retailers? 

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