Foot traffic is a key factor of success for any retail site. Foot traffic data provides you with rich insights into your customer identity & behavior, and informs many of your business decisions with reliable and actionable data.

Foot traffic data is used to measure visits to a property, understand where visitors are coming from (trade area) or is paired with other data such as demographics to better understand your audience.

Foot traffic data also helps you optimize your decisions about site selection, staffing, product placement, inventory planning, store layout, marketing campaigns, and many more.