Fitness Deep Dive - May 2021


In spite of the pessimistic predictions made during the height of the pandemic, the fitness sector is witnessing an impressive offline recovery. 

To draw their members back in and return to pre-pandemic levels, leading gym chains are internalizing and quickly adapting to new shifts in consumer behavior patterns. We dove into the location data of leading fitness brands to uncover the key trends and the brands driving success.

This report presents an overview and location analytics perspective of the fitness sector since the pandemic’s onset. 

Download our latest whitepaper to:

  • Discover how the exercising preferences of gym-goers have shifted, from preferred hours of exercising to the average length of workout
  • Find out how the pandemic has affected gym members' persistence and their average number of monthly visits
  • Understand how gyms are dealing with a pandemic-driven rise in cheaper fitness alternatives
  • Reveal which factors are especially contributing to the overperformance of certain gym chains over others

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How are leading fitness brands adapting to the changing consumer behavior patterns of gym-goers?

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